THE WELLNESS OPERATING SYSTEM
for hotels, studios, and corporations looking to make wellness part of their core offering.
Wellness isn't working the way it should.
Most brands treat wellness as a one-off activation — something that looks good but doesn't deliver. Without an operating system behind it, wellness stays inconsistent, underused, and impossible to scale.
we build wellness as a system
Drawing on a system our founder Erin Shirack has refined over 20+ years, she designs and operates wellness experiences that integrate seamlessly into your brand — built to run consistently and deliver lasting value.
Built for Brands That Expect More.
MEET ERIN SHIRACK.
I’ve spent my career helping people feel better through movement and wellness, but over time I realized that the biggest opportunity wasn't teaching the class, it was helping organizations build systems that make wellness sustainable, scalable, and impactful.
What excites me most is creating experiences that become part of the reason guests choose a property, employees engage with their workplace, or members stay loyal to a brand.
how we can work together.
CONSULTING
Fixed fee: 60-90 days
BEST WHEN:
Internal teams and operational capacity need outside expertise on programming, talent, and brand alignment.
BEST WHEN:
Internal teams and operational capacity need outside expertise on programming, talent, and brand alignment.
MANAGED PROGRAMS
Monthly retainer + talent
BEST WHEN:
Internal teams and operational capacity need outside expertise on programming, talent, and brand alignment.
You want wellness to perform without adding internal headcount or burdening the spa director.
BEST WHEN:
Internal teams and operational capacity need outside expertise on programming, talent, and brand alignment.
You want wellness to perform without adding internal headcount or burdening the spa director.
ACTIVATIONS
Project-based
BEST WHEN:
You have a new opening, relaunch, press weekend, partnership activation, or takeover where wellness is part of the story.
BEST WHEN:
You have a new opening, relaunch, press weekend, partnership activation, or takeover where wellness is part of the story.
